HTC debuts One brand at MWC 2012, unifies Android device lineup

![][1]

Shearing clippers meet [HTC's][2] Android device portfolio. It appears UK head Phil Roberson wasn't just blowing the proverbial smoke this past January when he stated intentions to [tighten up the manufacturer's portfolio][3] with fewer releases focused on "amazing hardware" experiences. At today's MWC keynote the company announced an initiative that'll quite literally institute a One product line _to rule them all_ ethos. Functioning much like [Samsung's Galaxy series][4] does, all smartphones and tablets that fall under the 'One' brand umbrella will showcase an attention to three distinct areas of detail: top-notch imaging, integrated Beats audio and industrial design. And, unlike the divisive monikers that often results from heavy-handed carrier intervention, the 130 operators already on board for the OEM's newborn products will retain that streamlined naming convention. No word yet on whether the outfit intends to group its Windows Phone array under this same tree or if that'll warrant an entirely new family itself.

[HTC debuts One brand at MWC 2012, unifies Android device lineup][5] originally appeared on [Engadget][6] on Sun, 26 Feb 2012 15:16:00 EDT. Please see our [terms for use of feeds][7].

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