US Judge rejects Hasbro / ASUS sales ban, Transformer Prime prevails

[![Image][1] ][2]

Coming up with original gadget names [is tough work][3], and, after all, imitation is the most sincere form of flattery -- right? So it was no surprise when [ASUS][4] happened upon an alias that [more than slightly resembled][5] that of a popular fictional mutant semi -- you know, Transformer Optimus Prime. However shockingly, Hasbro wasn't a fan, opting to battle ASUS to the death in the U.S. court system. And, after countless weeks and many bank holidays, we finally have a victor. It appears that the leader of the Autobots will continue to share its name with the Taiwanese company's tablet -- that's what you get for leaving the fate of the world to mere human bureaucrats. Just don't be surprised when it comes time to name the world's next Superhero, Ms. [Zenbook UX31][6].

[US Judge rejects Hasbro / ASUS sales ban, Transformer Prime prevails][2] originally appeared on [Engadget][7] on Tue, 27 Mar 2012 14:39:00 EDT. Please see our [terms for use of feeds][8].

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[3]: http://www.engadget.com/2011/12/06/android-phone-name-generator-launches-htc-bionic-plus-3d-e-moto/
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