It's a world's first coming from a company you've never heard of -- if you live outside of China, anyway. Taking Google's newly minted OS and slipping it into an affordable chassis, [Ainovo's Novo 7 Basic][3] could very well be a sleeper hit among the tech-obsessed masses. Sure, it may lack the brand equity and tidy content ecosystems that are part and parcel of Amazon and Apple's offerings, but thanks to that $99 price, users may find themselves seduced by the temptation of [Ice Cream Sandwich][4] alone. Apart from a small fraternity of devices including the Galaxy Nexus and ASUS Transformer Prime, few devices have officially played host to Android 4.0, lending this 7-inch tab a distinct advantage over the more expensive, Gingerbread-packing [Kindle Fire][5]. With a 1GHz Ingenic JZ4770 mobile applications processor based on a MIPS XBurst CPU, an 800 x 480 LED display and VGA front-facing / 2-megapixel rear cameras, this no-frills slate could blaze a bargain trail past Bezos and Co. So, does it manage to hold its own against its well-known competitors? Or will all that corner-cutting reveal this low cost tablet to be just another below-the-bar offering? Follow on past the break as we deliver the answers to these and other burning questions.
**Gallery: [Ainovo Novo 7 Basic review][6]**
[![][7]][8][![][9]][10][![][11]][12][![][13]][14][![][15]][16]
[Continue reading _Ainovo Novo 7 Basic review_][2]
[Ainovo Novo 7 Basic review][2] originally appeared on [Engadget][17] on Tue, 14 Feb 2012 10:00:00 EDT. Please see our [terms for use of feeds][18].
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