If we were [Tim Cook][3], we wouldn't be able to resist the temptation of wasting some of that [$100 billion][4] on something extravagant, like a [crystal iPhone dock][5] or private theme park. Instead the boys in Cupertino remain dogged in [quietly][6] [acquiring][7] [start-ups][8] and hoping no-one notices. Chomp[ ][9]is the latest technology company whose staff will find themselves with a pass for the Infinite Loop car park. It's an app discovery business with technology reportedly far in advance of the App Store's current keyword-based search and given that there are 500,000 apps, it's unsurprising that people aren't finding what they need. You may recall that Chomp powered Verizon's Android [searches][9] too, a situation we don't expect to last very long as soon as it's time to renegotiate that contract. The companies will be mixing their sauces together in the hope of making some good goulash, although as usual, we don't expect to get a taste for a while.
[Apple chomps Chomp to improve App Store search][2] originally appeared on [Engadget][10] on Fri, 24 Feb 2012 06:28:00 EDT. Please see our [terms for use of feeds][11].
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[2]: http://www.engadget.com/2012/02/24/apple-chomps-chomp/
[3]: http://www.engadget.com/2011/08/25/tim-cook-who-is-apples-new-ceo/
[4]: http://www.engadget.com/2012/01/24/apple-announces-q1-earnings/
[5]: http://www.engadget.com/2012/02/09/jarre-aerosystem-one-gets-a-lalique-crystal-facelift-we-go-hand/
[6]: http://www.engadget.com/2011/12/20/apple-buys-flash-storage-maker-anobit-for-500-million-aims-to/
[7]: http://www.engadget.com/2010/01/08/apples-lala-acquisition-leads-to-30-second-song-previews-on-the/
[8]: http://www.engadget.com/2010/11/09/apple-buys-wi-gear-getting-into-the-stereo-bluetooth-headset-ga/
[9]: http://www.engadget.com/2011/08/10/verizon-opens-application-innovation-center-in-san-francisco-we/
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