Sony certainly has its [fair share][3] of [legendary][4] [commercials][5], but its first major spot since [taking over][6] the smartphone torch from Sony Ericsson is a real gem. Dreamed up by an eight-year old longing for understanding of what happens within a pocketable computer and directed by the famed Wes Anderson (you know, the guy responsible for _The Royal Tenenbaums_ and _Fantastic Mr. Fox_), the 'Made of Imagination' ad features a gaggle of robots powering Sony's Android family. The rest, of course, we'll leave to you to enjoy. Head on past the break for the clip, and have a peek at the _TechCrunch_ via below for a bit of the backstory.
[Continue reading _Sony Xperia's 'Made of Imagination' TV spot, directed by Wes Anderson (video)_][2]
[Sony Xperia's 'Made of Imagination' TV spot, directed by Wes Anderson (video)][2] originally appeared on [Engadget][7] on Thu, 22 Mar 2012 08:28:00 EDT. Please see our [terms for use of feeds][8].
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[Permalink][9] ![][10][TechCrunch][11] | ![source][12][Sony Xperia (YouTube)][13] | [Email this][14] | [Comments][15]
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[2]: http://www.engadget.com/2012/03/22/sony-xperia-made-of-imagination-commercial-wes-anderson-video/
[3]: http://www.engadget.com/2011/07/05/sonys-new-tablet-teaser-is-just-as-hypnotic-as-the-first-video/
[4]: http://www.engadget.com/2011/02/06/sony-ericsson-xperia-play-finally-official-gets-full-launch-eve/
[5]: http://www.engadget.com/2009/08/27/sonys-new-ps3-slim-ads-prove-it-gets-the-internet/
[6]: http://www.engadget.com/2012/01/19/sony-ericsson-317-million-loss/
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