With the Android handset market as jam-packed as it is, it can be tough to distinguish your device from the maddening crowd. We've seen some [bizarre][3] and [sublime][4] attempts to do so over the years, but few have reached the terminal velocity of HTC's skydiving fashion photoshoot aimed at promoting its new [One line][5] of phones. Has the company hit the bullseye here, or is it and its accompanying light-headed skydivers destined to splatter all over the advertising landscape? It just might take a caption contest to find out for certain.
**Zach Honig: **"If I make this reverse overhead shot do you _promise_ to attach a parachute to my string?"
**Sean Buckley****:** "Drop test #3 will commence in 3.. 2.."
**Christopher Trout: **"Who needs a facelift when you have wind effects like these?"
**Darren Murph**: [_Yelling, to combat the wind_] "WHY DO WE HAVE FOUR PEOPLE TO PROMOTE THE ONE LINE?"
**Brian Heater: **"Another dropped call from AT&T."
**Myriam**: "Looks like we fixed that bug in the accelerometer! It's working just fine right now..."
**Tim:** "Hang on, trying to decide which Instagram filter to apply... so many choices..."
**Michael:** "Well, whaddya know, Face Unlock works while free-falling at 10,000 feet!"
**Zach Lutz:** Despite the fabulous view, Guy couldn't resist his overwhelming urge to check for available software updates.
**Sharif Sakr:** As if throwing Dr Dre and his Beats Audio out of a plane wasn't enough, they had to shoot him in the back with an arrow.
**Richard Lawler**: What do you mean there aren't any FourSquare badges for this?
**Jose Andrade:** "Don't move. I'm almost done with this DrawSomething drawing"
**Billy Steele: **"You just hold the phone and I promise I'll pull the 'chute. Maybe."
[Caption Contest: HTC's down-to-earth photo shoot][2] originally appeared on [Engadget][6] on Thu, 05 Apr 2012 18:06:00 EDT. Please see our [terms for use of feeds][7].
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[1]: http://www.blogcdn.com/www.engadget.com/media/2012/04/nick-jojola-skydives-with-lighting-experts-to-complete-his-first-fashion-shoot-using-the-htc-one-series.jpg
[2]: http://www.engadget.com/2012/04/05/caption-contest-htcs-down-to-earth-photo-shoot/
[3]: http://www.engadget.com/2011/02/03/xperia-play-commercial-surfaces-makes-back-alley-surgery-fun-ag/
[4]: http://www.engadget.com/2011/10/25/new-samsung-galaxy-note-ad-freedoms-just-a-stylus-away-video/
[5]: http://www.engadget.com/2012/04/02/htc-one-x-review/
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