Thursday, April 26, 2012

Two-thirds of Americans unwilling to spend over $50 a month on mobile data, says Parks Associates

[![Two-thirds of Americans unwilling to spend over $50 a month on mobile data, says Parks Associates][1] ][2]

In a recent report titled _Mobile Data and Applications_, research outfit [Parks Associates][3] found that a large chunk of Stateside consumers aren't willing to pay more than $50 per month for a mobile data plan. What's also interesting here -- but not surprising -- is the study shows nearly 50 percent of smartphone users are completely oblivious to the amount of [data they're consuming][4] every month. Parks Associates says this highlights the "risk" networks like AT&T, Verizon and T-Mobile are taking by making the transition from [all-you-can-have][5] to those [tiered data plans][6] we're _so fond of_. The firm's Mobile Research Director, Harry Wang, sees this as a necessity for carriers, though, expressing that "moving mobile users to usage-based plans will be difficult and painful, but changes are necessary for operators to maintain revenues." So, are _you_ part of the two-thirds keeping bits under 50 bucks? Let your voice be heard in the comments below.

[Continue reading _Two-thirds of Americans unwilling to spend over $50 a month on mobile data, says Parks Associates_][2]

[Two-thirds of Americans unwilling to spend over $50 a month on mobile data, says Parks Associates][2] originally appeared on [Engadget][7] on Thu, 26 Apr 2012 00:24:00 EDT. Please see our [terms for use of feeds][8].

######

[Permalink][9] | ![source][10][Parks Associates][11] | [Email this][12] | [Comments][13]

[1]: http://www.blogcdn.com/www.engadget.com/media/2012/04/att-4-25.jpg
[2]: http://www.engadget.com/2012/04/26/parks-mobile-data-pricing-survey-2012/
[3]: http://www.engadget.com/tag/Parks+Associates/
[4]: http://www.engadget.com/photos/android-4-0-ice-cream-sandwich-data-manager/
[5]: http://www.engadget.com/tag/unlimited%20data/
[6]: http://www.engadget.com/2011/06/20/verizon-tiered-data-plans-coming-july-7-starting-at-30/
[7]: http://www.engadget.com
[8]: http://www.weblogsinc.com/feed-terms/
[9]: http://www.engadget.com/2012/04/26/parks-mobile-data-pricing-survey-2012/ (Permanent link to this entry)
[10]: http://www.blogsmithmedia.com/www.engadget.com/media/post_label_source.gif
[11]: http://www.parksassociates.com/report/mobile-data-2011
[12]: http://www.engadget.com/forward/20223995/ (Send this entry to a friend via email)
[13]: http://www.engadget.com/2012/04/26/parks-mobile-data-pricing-survey-2012/#comments (View reader comments on this entry)

URL: http://www.engadget.com/2012/04/26/parks-mobile-data-pricing-survey-2012/

No comments:

Post a Comment