Thursday, May 17, 2012

Nielsen: Americans have 28 percent more mobile apps in 2012, look down on the web with disdain

[![Image][1] ][2]

It's not hard to see that Americans [love their mobile apps][3], and [Nielsen][4] can now tell us by how much. The average US smartphone owner circa mid-2012 now brandishes 41 apps, a pretty hefty 28 percent increase from a year earlier. They're preferring native apps to the web, as well: they're more likely to spend time with that direct port of _Cut the Rope_ than [the HTML5 version][5]. Along with reminding us that smartphone owners are [now in the majority][6] in the country, Nielsen has added that there's a total of 84 million Android and iOS users in the US, or more than double what we saw just a year ago. We're a bit disappointed that the figures mostly exclude BlackBerry and Windows Phone owners, although they still paint a picture of a country that's entirely comfortable in its smartphone shoes.

[Nielsen: Americans have 28 percent more mobile apps in 2012, look down on the web with disdain][2] originally appeared on [Engadget][7] on Thu, 17 May 2012 03:22:00 EDT. Please see our [terms for use of feeds][8].

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[3]: http://www.engadget.com/2011/07/07/nielsen-majority-of-us-app-purchases-are-games-ios-users-play/
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[5]: http://www.engadget.com/2012/01/12/cut-the-rope-gets-ported-to-html5-gets-chronicled-on-the-way/
[6]: http://www.engadget.com/2012/05/07/nielsen-smartphone-share-march-2012/
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