Wednesday, June 20, 2012

Microsoft demos support for NFC-enabled ads, business cards in Windows Phone 8

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Microsoft spent plenty of time talking about its [NFC-based mobile wallet][2] for Windows Phone 8 today, but it has more than just payments and loyalty cards in mind for the technology. It's also showed off how a Windows Phone 8 device can be used to scan NFC-enabled advertisements or business cards. In the case of ads, Microsoft's Joe Belfiore used a recent issue of _Wired_ to demonstrate how you can simply tap an ad in a magazine and have content pushed straight to your phone -- something that could also be used with posters or other ads out in public. With NFC-enabled business cards, you'd have the ability to automatically import a person's contact information simply by taping their card to your phone which, incidentally, is something that can also be done directly between two Windows Phone 8 devices (a la [Android Beam][3]).

**Gallery: [Windows Phone 8 NFC demo][4]**

[![][5]][6][![][7]][8][![][9]][10][![][11]][12][![][13]][14]

[Microsoft demos support for NFC-enabled ads, business cards in Windows Phone 8][15] originally appeared on [Engadget][16] on Wed, 20 Jun 2012 13:05:00 EDT. Please see our [terms for use of feeds][17].

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[1]: http://www.blogcdn.com/www.engadget.com/media/2012/06/windowsphonedevsummit0146.jpg
[2]: http://www.engadget.com/2012/06/20/microsoft-brings-nfc-payments-and-loyalty-cards-to-windows-phone/
[3]: http://www.engadget.com/tag/androidbeam
[4]: http://www.engadget.com/photos/windows-phone-8-nfc-demo/
[5]: http://www.blogcdn.com/www.engadget.com/media/2012/06/wp8-nfc-6_thumbnail.jpg ()
[6]: http://www.engadget.com/photos/windows-phone-8-nfc-demo/#5106224
[7]: http://www.blogcdn.com/www.engadget.com/media/2012/06/wp8-nfc-5_thumbnail.jpg ()
[8]: http://www.engadget.com/photos/windows-phone-8-nfc-demo/#5106225
[9]: http://www.blogcdn.com/www.engadget.com/media/2012/06/wp8-nfc-4_thumbnail.jpg ()
[10]: http://www.engadget.com/photos/windows-phone-8-nfc-demo/#5106226
[11]: http://www.blogcdn.com/www.engadget.com/media/2012/06/wp8-nfc-3_thumbnail.jpg ()
[12]: http://www.engadget.com/photos/windows-phone-8-nfc-demo/#5106227
[13]: http://www.blogcdn.com/www.engadget.com/media/2012/06/wp8-nfc-2_thumbnail.jpg ()
[14]: http://www.engadget.com/photos/windows-phone-8-nfc-demo/#5106228
[15]: http://www.engadget.com/2012/06/20/microsoft-demos-support-for-nfc-enabled-ads-business-cards-in-w/
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