Nokia: Microsoft is giving us "specific support" to compete with Android at even lower prices

[![Nokia Lumia 610 and 800][1] ][2]

Nokia made mention of a broader [Lumia][3] phone range coming as part of its [major strategy shakeup][4], but it wasn't clear just where the Windows Phone line was heading. During a call discussing the nitty-gritty of the strategy shift, though, the company made clear that it was swinging towards devices cheaper than the [Lumia 610][5] -- much cheaper. Plans had already been underway to drop the price lower, but Microsoft had given "specific support" to get to lower prices than Nokia "had a sight to." Executives dropped hints that "important catalyst dates" in Microsoft's Windows Phone timetable were instrumental to lower prices; we've got [a few ideas][6] as to what Nokia might mean. The cost-cutting was considered vital to competing with the very low-cost Android smartphones that thrive in countries like China, as Nokia wasn't about to throw a mix of basic Symbian phones and Windows Phones against a pure smartphone platform like Google's. Along with narrowing the focus in product launches to fewer countries but more ambitious plans -- think of AT&T's [Lumia 900 launch shebang][7] -- Finland's phone giant thinks it can go toe-to-toe with Android-using rivals that can often compete solely on cost.

[Nokia: Microsoft is giving us "specific support" to compete with Android at even lower prices][2] originally appeared on [Engadget][8] on Thu, 14 Jun 2012 08:36:00 EDT. Please see our [terms for use of feeds][9].

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[3]: http://www.engadget.com/tag/Lumia/
[4]: http://www.engadget.com/2012/06/14/nokia-layoffs-vertu/
[5]: http://www.engadget.com/2012/06/13/nokia-lumia-610-review/
[6]: http://www.engadget.com/2012/06/04/microsoft-windows-phone-apollo-sneak-peek/
[7]: http://www.engadget.com/2012/04/07/nokia-lumia-900-launch-times-square-nicki-minaj/
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