The Engadget Interview: RIM CMO Frank Boulben

![The Engadget Interview Frank Boulbon][1]

It's been said before that RIM CEO Thorsten Heins surely has one of the [toughest jobs][2] in tech. It's a title he no doubt shares with [Frank Boulben][3], the company's newly minted CMO. After all, it's Boulben who will be taking charge of the marketing for the company so badly in need of a new image. The Orange / Vodafone expat, naturally, sees very bright things ahead for Research in Motion's future -- a future that hinges almost entirely on the success of the company's [much delayed][4] [BlackBerry 10][5].

Like Heins, Boulben insists that all who have seen the much anticipated mobile operating system thus far have been thoroughly impressed -- it's a sentiment that we certainly [can't debate][6]. Of course, given all of the trouble the company has run into bringing the OS to market, the number of folks who can claim membership in that exclusive club is small indeed. When the first BB10 devices finally hit early next year, Boulben's team will be tasked with making sure that number increases significantly enough to ensure the company's success in a field that is increasingly dominated by the likes of Android and iOS.

We spoke to Boulben about his plans to help spread the BlackBerry gospel, the time he spent as an executive at the [also-troubled Lightsquared][7] and the changes RIM must make to ensure it's success in the future.

[Continue reading _The Engadget Interview: RIM CMO Frank Boulben_][8]

[The Engadget Interview: RIM CMO Frank Boulben][8] originally appeared on [Engadget][9] on Mon, 16 Jul 2012 21:30:00 EDT. Please see our [terms for use of feeds][10].

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[1]: http://www.blogcdn.com/www.engadget.com/media/2012/07/frank-boulben-closecrop.jpg
[2]: http://www.engadget.com/2012/07/07/rims-thorsten-heins-answers-globe-and-mail-readers-questions-is/
[3]: http://www.engadget.com/2012/05/08/rim-continues-the-executive-shuffle-with-new-coo-and-cmo/
[4]: http://www.engadget.com/2012/06/28/rim-announces-q1-2013-earnings-5-000-job-cuts-bb10-not-due-unt/
[5]: http://www.engadget.com/tag/blackberry10
[6]: http://www.engadget.com/2012/06/19/blackberry-10-hands-on-video/
[7]: http://www.engadget.com/2012/05/14/lightsquared-officially-files-for-chapter-11-bankruptcy/
[8]: http://www.engadget.com/2012/07/16/the-engadget-interview-rim-cmo-frank-boulben/
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