Strategy Analytics: iPad keeps riding high in Q2 tablet market share, Android doesn't budge

[![Strategy Analytics iPad keeps riding high in Q2 tablet market share, Android stalls][1] ][2]

The [Apple iPad][3] may as well be called the Teflon Tablet for now, since challengers can't quite stick. Thanks to those [17 million iPads][4] shipped in the second quarter, [Strategy Analytics][5] estimates that Apple held on to the 68 percent of tablet market share that IDC credited to the company [in the previous season][6]. That may not sound like a change in the status quo, but it's a significant jump from the 62 percent Apple had a year ago -- and not very good news for anyone else. Android is still holding on at 29.3 percent, although that's slightly underwhelming given the [surge][7] of [extra][8] [devices][9] in that time frame. The real hurt was dished out to Windows 7 tablets and "others" like RIM's [BlackBerry PlayBook][10], both of whom were cut down to just 1.2 points of share each in the spring. We'll see if the [newer][11] [crowd][12] moves the needle for Android in the summer, although the well-received [Nexus 7's][13] current scarcity won't help its chances -- and both Microsoft as well as RIM are in [holding][14] [patterns][15] for the next several months.

Filed under: [Tablet PCs][16]

[Strategy Analytics: iPad keeps riding high in Q2 tablet market share, Android doesn't budge][2] originally appeared on [Engadget][17] on Wed, 25 Jul 2012 16:21:00 EDT. Please see our [terms for use of feeds][18].

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[2]: http://www.engadget.com/2012/07/25/strategy-analytics-ipad-keeps-riding-high-in-q2-tablet-market/
[3]: http://www.engadget.com/2012/03/16/apple-ipad-review-2012/
[4]: http://www.engadget.com/2012/07/24/apple-announces-q3-2012-earnings-tktktk/
[5]: http://www.engadget.com/tag/StrategyAnalytics/
[6]: http://www.engadget.com/2012/05/03/idc-apple-makes-big-gains-in-tablet-market-android-stumbles/
[7]: http://www.engadget.com/2011/11/14/amazon-kindle-fire-review/
[8]: http://www.engadget.com/2012/05/15/samsung-galaxy-tab-2-10-1-review/
[9]: http://www.engadget.com/2011/12/01/asus-eee-pad-transformer-prime-review/
[10]: http://www.engadget.com/2011/04/13/blackberry-playbook-review/
[11]: http://www.engadget.com/2012/06/25/asus-transformer-pad-infinity-tf700-review/
[12]: http://www.engadget.com/2012/06/26/iconia-tab-a700-review/
[13]: http://www.engadget.com/2012/06/28/nexus-7-review/
[14]: http://www.engadget.com/2012/07/18/microsoft-windows-8-ship-date-october-26-confirmed/
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