Wednesday, August 1, 2012

Google revamps Play Store developer rules, looks to banish intrusive advertising

[![Google revamps Play Store developer rules, looks to banish Airpush and KIRF apps][1] ][2]

Google has tweaked the developer policy for the [Play Store][3] with an eye on reducing intrusive advertising, spoof apps and clarifying subscription cancellations. Apps that pass themselves off as others, or are "confusingly similar" will now be pulled, so say goodbye to those thousand instances of _Angry Byrdz_. Adverts that pop up in your notifications window, like Airpush and [KDDI's au one][4] now make their way onto the _verboten_ list. It's also clarifying that when users cancel their subscriptions, they won't be refunded for the current billing period, but will continue to receive what they'd paid for until the term expires. Developers now have 30 days to comply with the changes, after which point apps that are found to be in violation will be pulled by Mountain View's overlords.

Filed under: [Cellphones][5], [Software][6]

[Google revamps Play Store developer rules, looks to banish intrusive advertising][2] originally appeared on [Engadget][7] on Wed, 01 Aug 2012 06:11:00 EDT. Please see our [terms for use of feeds][8].

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[Permalink][9] ![][10][Android Police][11] | ![source][12][Google Play][13] | [Email this][14] | [Comments][15]

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[2]: http://www.engadget.com/2012/08/01/google-play-dev-policy-update/
[3]: http://www.engadget.com/2012/06/27/google-play-starts-selling-movies-tv-shows-magazines/
[4]: http://www.engadget.com/2012/01/23/kddi-putting-ads-in-the-notification-bar-on-android-phones/
[5]: http://www.engadget.com/category/cellphones/
[6]: http://www.engadget.com/category/software/
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[11]: http://www.androidpolice.com/2012/07/31/google-updates-play-store-developer-policy-puts-the-smack-down-on-intrusive-advertising-say-goodbye-to-airpush-and-its-cohorts/
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[13]: http://play.google.com/about/developer-content-policy.html
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URL: http://www.engadget.com/2012/08/01/google-play-dev-policy-update/

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