Texas Instruments wants to ditch smartphones, switch focus to embedded processors

[ ](http://www.engadget.com/2012/09/26/texas-instruments-dumping-mobile/)

[Texas Instruments](http://www.engadget.com/2012/08/01/new-ti-power-chips-save-energy-move-towards-universal-charging/) has made the startling announcement that it's going to wind down its wildly successful smartphone and tablet business in favor of [embedded systems](http://www.engadget.com/2012/08/24/freescale-xtrinsic-touchscreen/). VP Greg Delagi told investors that the switch would create a more "stable" and "long-term business" than the cutthroat battles it's faced in mobile. While, currently the world's third biggest semiconductor company, it's concerned about losing ground to players like [Qualcomm](http://www.engadget.com/tag/qualcomm/), [Samsung](http://www.engadget.com/2012/06/07/samsung-20nm-14nm-chip-production/) and [Apple](http://www.engadget.com/2012/09/25/apple-a6-investigation-shows-highly-customized-dual-core-design/) -- despite its latest [OMAP CPUs](http://www.engadget.com/2012/06/08/ti-demos-windows-rt-on-omap-we-go-hands-on-video/) powering tablets like the [Nook HD](http://www.engadget.com/2012/09/26/barnes-and-nobles-nook-hd-7-inch-android-tablet-hands-on-video/) and [Kindle Fire](http://www.engadget.com/2012/09/06/kindle-fire-whats-changed/). We're scratching our heads as to why a major player would drop such a strong position like this, but perhaps they know something that we don't.

Filed under: [Cellphones](http://www.engadget.com/category/cellphones/), [Tablets](http://www.engadget.com/category/tablets/), [Transportation](http://www.engadget.com/category/transportation/), [Mobile](http://www.engadget.com/category/mobile/)

[Texas Instruments wants to ditch smartphones, switch focus to embedded processors](http://www.engadget.com/2012/09/26/texas-instruments-dumping-mobile/) originally appeared on [Engadget](http://www.engadget.com) on Wed, 26 Sep 2012 10:18:00 EDT. Please see our [terms for use of feeds](http://www.weblogsinc.com/feed-terms/).

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