[ ](http://www.engadget.com/2012/10/05/toys-r-us-launches-family-friendly-internet-movie-service/)
Like Amazon, Best Buy and Barnes & Noble before it, Toys R Us is following the path of being a retailer distributing its own branded hardware ([Tabeo](http://www.engadget.com/2012/09/10/toys-r-us-7-inch-tabeo-kids-tablet/), [Nabi](http://www.engadget.com/2011/11/11/toys-r-us-nabi-android-tablet-lets-junior-play-while-mommy-drin/)) with an accompanying app store, and then supplementing those offerings with a digital media service. ToysrusMovies.com is a [Rovi](http://www.engadget.com/tag/rovi)-powered digital storefront currently available to PCs, Macs and other Flash compatible devices, with an app planned for the Tabeo soon, as well as Blu-ray players, HDTVs and other mobile devices including iOS and Android. The content consists of "more than 4,000" titles from big names like Disney, Fox, NBCUniversal and more, available for 24-hour rental starting at $2.99, and $5.99 for download or streaming. Right out of the gate its scored an early release of _Madagascar 3_ two weeks before the disc release, currently a $16 purchase with "unlimited" streaming to activated devices, with downloads to up to 5 devices. Now of course, all it needs is some compatible devices, but building an ecosystem is a process, and may be key to separating Toys R Us' offerings from the competition. Check out more details in the press release after the break or at the site.
[Continue reading _Toys R Us launches family-friendly internet movie service, plans Tabeo access, HD video and more_](http://www.engadget.com/2012/10/05/toys-r-us-launches-family-friendly-internet-movie-service/)
Filed under: [Home Entertainment](http://www.engadget.com/category/home-entertainment/), [Tablets](http://www.engadget.com/category/tablets/), [HD](http://www.engadget.com/category/hd/)
[Toys R Us launches family-friendly internet movie service, plans Tabeo access, HD video and more](http://www.engadget.com/2012/10/05/toys-r-us-launches-family-friendly-internet-movie-service/) originally appeared on [Engadget](http://www.engadget.com) on Fri, 05 Oct 2012 07:25:00 EDT. Please see our [terms for use of feeds](http://www.weblogsinc.com/feed-terms/).
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