Ballmer: Windows Phone 8 'still small', but will 'really ramp quickly'

[ ](http://www.engadget.com/2012/11/05/ballmer-windows-phone-8-still-small-but-will-ramp-quickly/)

Following its [launch event](http://www.engadget.com/2012/10/29/windows-phone-8-event-liveblog/) in San Francisco and the appearance of its [first](http://www.engadget.com/2012/11/02/nokia-lumia-920-review/) [devices](http://www.engadget.com/2012/10/29/htc-8x-review-windows-phone-8s-compact-flagship/) last week, [Windows Phone 8](http://www.engadget.com/2012/10/29/windows-phone-8-review/) is hoping for big things in the future. Microsoft's chief exec Steve Ballmer said that its work with Nokia, HTC and Samsung offered them the chance to create a "really strong third participant in the smartphone market." He admitted that they weren't there quite yet and told the audience at a Windows 8 launch event in Israel that Microsoft's mobile OS was "still relatively small", but that he expects "the volumes on Windows Phone to really ramp quickly." The company will be lavishing more on marketing and advertising around Windows 8, Window Phone 8 and [Surface](http://www.engadget.com/2012/10/23/microsoft-surface-rt-review/) than it has on anything previous -- which sounds good, as its new mobile OS [might need the help](http://www.engadget.com/2012/11/01/android-75-percent-marketshare-136-million-shipped/).

Filed under: [Cellphones](http://www.engadget.com/category/cellphones/), [Mobile](http://www.engadget.com/category/mobile/), [Microsoft](http://www.engadget.com/category/microsoft/)

[Ballmer: Windows Phone 8 'still small', but will 'really ramp quickly'](http://www.engadget.com/2012/11/05/ballmer-windows-phone-8-still-small-but-will-ramp-quickly/) originally appeared on [Engadget](http://www.engadget.com) on Mon, 05 Nov 2012 06:59:00 EDT. Please see our [terms for use of feeds](http://www.weblogsinc.com/feed-terms/).

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