[ ](http://www.engadget.com/2012/12/04/google-play-private-channel-enterprise-apps/)
It's not just IT departments the world over that've adjusted to the burgeoning [BYOD](http://www.engadget.com/tag/BYOD/) (bring your own device) movement, it's [Google](http://www.engadget.com/tag/Google/), too. Responding to the increase in Android handsets now used in the enterprise space, Mountain View's announced the availability of a private [Play store](http://www.engadget.com/tag/GooglePlay/) channel meant solely for internal apps. To take advantage of this, your corporate overlords will first have to be registered as an [Apps for Business, Education or Government](http://www.engadget.com/tag/GoogleApps/) administrator, after which they can create a separate channel to host and manage any proprietary applications. On the employee end, a linked corporate email account is all that's required to gain access to this secured area, making the entire affair a breeze to use. And with that, RIM's biz-focused BlackBerry platform takes yet another hit. Click on to the source below for the finer details.
Filed under: [Cellphones](http://www.engadget.com/category/cellphones/), [Wireless](http://www.engadget.com/category/wireless/), [Software](http://www.engadget.com/category/software/), [Mobile](http://www.engadget.com/category/mobile/), [Google](http://www.engadget.com/category/google/)
**[Comments](http://www.engadget.com/2012/12/04/google-play-private-channel-enterprise-apps/#comments)**
**Source:** [Official Google Enterprise Blog](http://googleenterprise.blogspot.com/2012/12/a-new-way-to-distribute-your-internal.html)
URL: http://www.engadget.com/2012/12/04/google-play-private-channel-enterprise-apps/
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