Friday, December 21, 2012

Google reportedly poaches key Samsung marketing VP for Motorola

[![Google reportedly snags key Samsung marketing VP for Motorola](http://www.blogcdn.com/www.engadget.com/media/2012/12/brian-wallace-samsung-or-google.jpg) ](http://www.engadget.com/2012/12/21/google-reportedly-poaches-key-samsung-marketing-vp-from-motorola/)

Google may be doing more to boost Motorola's presence than whipping up a [new device strategy](http://www.engadget.com/2012/12/21/motorola-x-phone-x-tablet-rumor-android-smartphone/), if rumors are true. _AllThingsD_ claims that Google has poached Samsung's American VP for strategic marketing, Brian Wallace, for a roughly equivalent role at Motorola. The move would not only give Motorola a high-profile executive who's had stints at companies like RIM, but one who's not afraid of taking the competition head-on: Samsung's TV ads poking fun at iPhone launch queues appeared under Wallace's tenure. We've asked Google, Motorola and Samsung whether or not the shift is real; Motorola won't comment in either direction, and we haven't heard from the remaining two. If there's any truth to the story, Motorola might have a stronger carrier-independent sales pitch than the occasional [dystopic TV spot](http://www.engadget.com/2011/02/06/motorolas-xoom-super-bowl-commercial-tips-hat-to-apples-1984/).

Filed under: [Cellphones](http://www.engadget.com/category/cellphones/), [Mobile](http://www.engadget.com/category/mobile/), [Samsung](http://www.engadget.com/category/samsung/), [Google](http://www.engadget.com/category/google/)

**[Comments](http://www.engadget.com/2012/12/21/google-reportedly-poaches-key-samsung-marketing-vp-from-motorola/#comments)**

**Source:** [AllThingsD](http://allthingsd.com/20121221/google-poaches-a-partners-top-marketer-samsung-exec-brian-wallace-goes-to-motorola/)

URL: http://www.engadget.com/2012/12/21/google-reportedly-poaches-key-samsung-marketing-vp-from-motorola/

No comments:

Post a Comment