Tuesday, March 12, 2013

Vimeo On Demand launches, aims to make it easy for creators to sell content to viewers

[![Vimeo On Demand launches, aims to make it easy for creators to sell content to viewers](http://www.blogcdn.com/www.engadget.com/media/2013/03/vimeoondemand311-1363042929.jpg) ](http://www.engadget.com/2013/03/12/vimeo-on-demand-launches/)

There's no doubt Vimeo's [constantly working](http://www.engadget.com/2012/05/31/vimeo-provides-the-soundtrack-of-our-lives-with-new-tools/) on various [enhancements](http://www.engadget.com/2013/02/28/vimeo-looks-visual-effects/) with the outlook of making it a better place for content makers and viewers alike. Today, following a relatively brief beta phase, the video-focused company's officially launching its [pay-to-view service](http://www.engadget.com/2012/11/13/vimeo-pay-to-view-service-launches-in-private-beta/) dubbed Vimeo On Demand. Essentially, this will allow Vimeo Pro members to sell their video productions directly to the public, eliminating the need for a middleman of sorts (even though _technically _Vimeo would be acting as such), as well as allowing them to name their own price and select preferred distribution countries. What's more, [Vimeo](http://www.engadget.com/tag/vimeo/) says that creators are set to keep 90 percent of the earnings "after transaction costs," which, naturally, includes content sold throughout its many applications on different platforms -- including, but not limited to, [Android, iOS](http://www.engadget.com/2012/07/10/twitter-4-3-for-android-ios-expands-etsy-and-kickstarter-tweets/), Windows Phone, [Xbox Live](http://www.engadget.com/2012/12/18/xbox-live-welcomes-vimeo-aol-on-expands-verizon-fios/) and Apple TV. According to Vice President of Creative Development, Blake Whitman, there's a lot more where the adequately named Vimeo On Demand came from, as the team's "already working on another suite of creator-focused features to release in the near future."

Filed under: [Misc](http://www.engadget.com/category/misc/), [Internet](http://www.engadget.com/category/internet/)

**[Comments](http://www.engadget.com/2013/03/12/vimeo-on-demand-launches/#comments)**

**Source:** [Vimeo](http://www.vimeo.com)

URL: http://www.engadget.com/2013/03/12/vimeo-on-demand-launches/

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