Editorial: The Galaxy S III in the US is giving Samsung a backbone

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Samsung caught more than a few off guard with its US launch plans for the [Galaxy S III][2], but primarily for what it _didn't_ do. Whether it was a variant for AT&T, Sprint, T-Mobile or Verizon, the American versions had no arbitrary [screen size bumps][3]. No [keyboards][4]. Not even the customary navigation key changes that Samsung has implemented in US-spec Galaxy phones to avoid [uncomfortable comparisons][5]. Instead, the Korean electronics giant was dictating almost the entire device launch strategy to the carriers, which [sounds a little familiar][6]. While some would be cynical about it, it's really the sign of a rethink at Samsung that's giving the company the courage it needs to keep ahead -- and which could trigger a wider change not just at carriers, but within the Android ecosystem as a whole.

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[Editorial: The Galaxy S III in the US is giving Samsung a backbone][7] originally appeared on [Engadget][8] on Fri, 08 Jun 2012 17:30:00 EDT. Please see our [terms for use of feeds][9].

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[1]: http://www.blogcdn.com/www.engadget.com/media/2012/06/6-4-2012verizongsiii.jpg
[2]: http://www.engadget.com/2012/05/25/samsung-galaxy-s-iii-review/
[3]: http://www.engadget.com/2011/09/15/samsung-epic-4g-touch-review/
[4]: http://www.engadget.com/2010/08/16/epic-4g-review/
[5]: http://www.engadget.com/2011/04/20/apple-sues-samsung-heres-the-deal/
[6]: http://www.engadget.com/2011/10/17/iphone-4s-hits-four-million-in-sales-after-first-weekend/
[7]: http://www.engadget.com/2012/06/08/editorial-the-galaxy-s-iii-in-the-us-is-giving-samsung-a-backbone/
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