Two separate studies by comScore and Arbitron -- both commissioned by the Coalition for Innovative Media Measurement -- demonstrate that building single-source, cross-platform panels to measure video audiences across at least three devices is feasible but that they face challenges in reaching scale, according to CIMM.
URL: http://www.topix.com/com/android/2012/06/single-source-multiscreen-video-panels-are-feasible-studies?fromrss=1
Enclosure: http://www.topix.com/bigpic/mini-fd9d2e66bb0f723501186e429e0d03c9
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