Like Apple's Siri voice-activated question -and-answer software, Google Now also relies on being able to tap into large bodies of structured data - reams of organised information that can be polled for answers, rather than trying to trawl the web for documents that might contain the desired information.
URL: http://www.topix.com/com/android/2012/07/google-goes-beyond-search-with-self-learning-android-assistant?fromrss=1
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