Nike and O2 team up to offer Priority Sports hub: Nike+ running Android app becomes O2 exclusive

[![Nike and O2 team up to offer Priority Sports app TKTKTK][1] ][2]

Get your fill of freebies and discounts from O2's exclusive Priority Moments service? Then you might be interested in where the UK carrier's headed next -- the running track. Nike's decided to team-up with the operator and, with its Nike+ tech, offer a new app hub that ties into the [UK's very hectic summer of sport][3].

Priority Sports was announced today in Nike Town, London, replete with the likes of marathon world record-holder Paula Radcliffe ready to talk up the new service which lands in August. The app will offer up videos, fitness advice and even more Nike-centric editorial content. Accessible on iPhone and Android, there will be priority access to new Nike products -- including the odd exclusive trainer -- and free entry to exclusive events tied into the scheme.

Perhaps more importantly, the Nike+ GPS running app for Android (alongside companion services) will launch exclusively on O2 in the UK, starting today. The app will remain O2-only until the end of the year. Meanwhile, Priority Sports will launch next month and will include training sessions alongside Nike-sponsored athletes. The whole app also throws in embedded social network connectivity to Facebook. The app hasn't gone live just yet on Google Play, but should go live later today.

[Nike and O2 team up to offer Priority Sports hub: Nike+ running Android app becomes O2 exclusive][4] originally appeared on [Engadget][5] on Wed, 04 Jul 2012 05:29:00 EDT. Please see our [terms for use of feeds][6].

######

[Permalink][7] | | [Email this][8] | [Comments][9]

[1]: http://www.blogcdn.com/www.engadget.com/media/2012/07/808reviewdsc04322mat600.jpg
[2]: http://www.engadget.com/2012/07/04/nike-and-o2-priority-sport/
[3]: http://www.engadget.com/tag/London+Olympics/
[4]: http://www.engadget.com/2012/07/04/nike-and-o2-team-up-priority-sports/
[5]: http://www.engadget.com
[6]: http://www.weblogsinc.com/feed-terms/
[7]: http://www.engadget.com/2012/07/04/nike-and-o2-team-up-priority-sports/ (Permanent link to this entry)
[8]: http://www.engadget.com/forward/20271566/ (Send this entry to a friend via email)
[9]: http://www.engadget.com/2012/07/04/nike-and-o2-team-up-priority-sports/#comments (View reader comments on this entry)

URL: http://www.engadget.com/2012/07/04/nike-and-o2-team-up-priority-sports/