Google takes Nexus 7 camping for its first ad, can afford to pack light (video)

[![Google takes Nexus 7 camping for its first ad, doesn't need to pack bug repellent video][1] ][2]

There's more than a small [amount of fervor][3] swirling around the [Nexus 7][4], so it only makes sense that Google wants to seize the moment and pitch its first Nexus tablet to the world. Its first commercial is a very Norman Rockwell-like, father-and-son camping trip -- if Rockwell replaced Boy Scouts with [Jelly Beans][5], that is. The 7-inch slate handles just about every task the two could care for, whether it's learning about (and exaggerating) the local fauna as well as keeping busy on a rainy day. We'll let you witness the slight twist of an ending first-hand, although we'll add that Google is careful to use a lot of Nexus 7 features that don't demand always-on WiFi: the search giant wants us to know that we can head to the boonies without the tablet becoming a paperweight. The one shock is the absence of that all-important $199 price, which you'd think would help trigger some impulse shopping. You can reconcile your disbelief and enjoy some family bonding by catching the full commercial after the break.

[Continue reading _Google takes Nexus 7 camping for its first ad, can afford to pack light (video)_][2]

Filed under: [Tablet PCs][6]

[Google takes Nexus 7 camping for its first ad, can afford to pack light (video)][2] originally appeared on [Engadget][7] on Mon, 23 Jul 2012 10:13:00 EDT. Please see our [terms for use of feeds][8].

######

[Permalink][9] | ![source][10][YouTube][11] | [Email this][12] | [Comments][13]

[1]: http://www.blogcdn.com/www.engadget.com/media/2012/07/google-nexus-7-tv-ad-camping.jpg
[2]: http://www.engadget.com/2012/07/23/google-takes-nexus-7-camping-for-its-first-ad/
[3]: http://www.engadget.com/tag/nexus7
[4]: http://www.engadget.com/2012/06/28/nexus-7-review/
[5]: http://www.engadget.com/2012/06/28/android-4-1-jelly-bean-review-a-look-at-whats-changed-in-googl/
[6]: http://www.engadget.com/category/tabletpcs/
[7]: http://www.engadget.com
[8]: http://www.weblogsinc.com/feed-terms/
[9]: http://www.engadget.com/2012/07/23/google-takes-nexus-7-camping-for-its-first-ad/ (Permanent link to this entry)
[10]: http://www.blogsmithmedia.com/www.engadget.com/media/post_label_source.gif
[11]: http://www.youtube.com/watch?v=qqiSE-ukmgc&feature=player_embedded
[12]: http://www.engadget.com/forward/20283767/ (Send this entry to a friend via email)
[13]: http://www.engadget.com/2012/07/23/google-takes-nexus-7-camping-for-its-first-ad/#comments (View reader comments on this entry)

URL: http://www.engadget.com/2012/07/23/google-takes-nexus-7-camping-for-its-first-ad/