Wednesday, August 8, 2012

iPad estimated to be cornering nearly 73% of Chinese tablet market

[![iPad estimated cornering nearly 73% of Chinese tablet market][1] ][2]

We're used to seeing tablet market share illustrated [on the world stage][3]. China, however, has usually been untouched. Analysys International has taken a crack at decoding the market and has bucked a few expectations in the process: according to its estimates, the [iPad's][4] lead is even larger in China than it is worldwide. About 72.7 percent of all tablets sold in the country during the second quarter were Apple-flavored, while homegrown hero [Lenovo][5] was a distant second at 8.4 percent. Everyone else had to contend with less than four percent and reflected the more diverse Chinese technology sphere -- relative heavyweights like Acer, ASUS and Samsung had to hob-nob with brands that have little recognition elsewhere, such as Eben and [Teclast][6].

The researchers credit Apple's lead, a 7.8-point gain, to a combination of the new iPad and a price-cut [iPad 2][7]. We'd add that Analysys' figures might not tell the whole story, though: China is well-known for its [thriving shanzhai market][8], where legions of [KIRFs][9] and very small (usually Android-based) brands likely slip under an analyst group's radar. That said, it's still an illustration of how Apple's influence in tablets is a distinct reversal of its [much smaller smartphone share][10], even in a nation that's a hotbed of Android activity.

Filed under: [Tablet PCs][11]

[iPad estimated to be cornering nearly 73% of Chinese tablet market][2] originally appeared on [Engadget][12] on Wed, 08 Aug 2012 17:08:00 EDT. Please see our [terms for use of feeds][13].

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[1]: http://www.blogcdn.com/www.engadget.com/media/2012/08/analysys-tablet-market-share-china-q2-2012.jpg
[2]: http://www.engadget.com/2012/08/08/ipad-estimated-cornering-nearly-73-of-chinese-tablet-market/
[3]: http://www.engadget.com/2012/07/25/strategy-analytics-ipad-keeps-riding-high-in-q2-tablet-market/
[4]: http://www.engadget.com/2012/03/16/apple-ipad-review-2012/
[5]: http://www.engadget.com/tag/lenovo,tablet
[6]: http://www.engadget.com/tag/Teclast/
[7]: http://www.engadget.com/2011/03/09/ipad-2-review/
[8]: http://www.engadget.com/2011/06/15/shenzhen-mobile-phone-market-going-deeper-inside-huaqiangbei/
[9]: http://www.engadget.com/tag/KIRF/
[10]: http://www.engadget.com/2012/08/08/idc-android-and-ios-continue-to-carve-up-the-world-another-rec/
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