When it comes to reaching consumers with mobile advertising, is there really a difference between an Apple iOS user and Android users? A poll commissioned a few weeks ago by mobile real-time bidding operator AdTheorent suggests that there is.
URL: http://www.topix.com/com/android/2012/10/adtheorents-iacovone-for-mobile-rtb-apple-devices-produce-higher-conversion-rates?fromrss=1
Enclosure: http://www.topix.com/bigpic/mini-64583d7a7c71cdc8e8f8e65447291089
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