MoviePass launches iPhone app and card combo, takes unlimited viewing to all US theaters

[ ](http://www.engadget.com/2012/10/02/moviepass-launches-iphone-app-and-card-combo/)

While [MoviePass](http://www.engadget.com/tag/MoviePass/) was in early beta, it got more than a small [amount of pushback](http://www.engadget.com/2011/07/02/moviepass-gets-kicked-out-of-theaters-before-it-can-get-a-ticket/) from theaters that didn't like someone changing the price formula without their explicit say-so. The company just found an end-run around that conspicuous obstacle. It's releasing both an iPhone app and a reloadable card that, when combined, let MoviePass' effectively unlimited subscription model work at just about any US theater. The app unlocks the card for a specific showing; after that, it's only a matter of swiping the plastic at a payment kiosk like any old credit card. It's not as sophisticated as NFC or [Pay With Square](http://www.engadget.com/2012/03/25/squares-card-case-rechristened-pay-with-square/), to be sure, but it should keep the rude surprises to a minimum. Both the iOS app and the card require an invitation to the $30 monthly service if you're eager to get watching movies today. If either is too limiting, there's promises of both an Android app and wider availability in the future.

[Continue reading _MoviePass launches iPhone app and card combo, takes unlimited viewing to all US theaters_](http://www.engadget.com/2012/10/02/moviepass-launches-iphone-app-and-card-combo/)

Filed under: [Cellphones](http://www.engadget.com/category/cellphones/), [Internet](http://www.engadget.com/category/internet/), [HD](http://www.engadget.com/category/hd/)

[MoviePass launches iPhone app and card combo, takes unlimited viewing to all US theaters](http://www.engadget.com/2012/10/02/moviepass-launches-iphone-app-and-card-combo/) originally appeared on [Engadget](http://www.engadget.com) on Tue, 02 Oct 2012 10:00:00 EDT. Please see our [terms for use of feeds](http://www.weblogsinc.com/feed-terms/).

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