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 ](http://www.engadget.com/2012/12/14/google-adds-confirmation-click-to-mobile-ads-to-combat-accidenta/)
Smartphone owners have learned to cope with the [extra power drain](http://www.engadget.com/2012/03/20/free-apps-power-drain/) in-app advertising can cause, but accidentally launching a web browser? That's a frustration that lasts forever. Google's hoping to mitigate the pitfalls of clumsy thumbs, however, by introducing two-step click-through for [mobile ads](http://www.engadget.com/2012/03/19/android-study-privacy-security-risks-in-app-ads/). Text banners served through [AdMob](http://www.engadget.com/2010/05/27/google-completes-admob-acquisition/) will now display a humble blue arrow on their starboard side -- clicking here takes the reader directly to the advertiser's preferred destination; touching anywhere else expands widens the blue square to coax users into giving the ad a confirmation click, just in case they fumbled the advertisement by mistake. The team's preliminary tests show that confirmed ad clicks sport a notably higher conversion rate, indicating that folks who clicked through the ad actually _meant_ to. Google says solving what it calls the "fat finger problem" will be beneficial to the ecosystem as a whole. We prefer to think of our fingers as _grand_.
Filed under: [Cellphones](http://www.engadget.com/category/cellphones/), [Internet](http://www.engadget.com/category/internet/), [Google](http://www.engadget.com/category/google/)
**[Comments](http://www.engadget.com/2012/12/14/google-adds-confirmation-click-to-mobile-ads-to-combat-accidenta/#comments)**
**Via:** [Android Police](http://www.androidpolice.com/2012/12/13/google-adds-two-step-verification-to-admob-ads-to-prevent-accidental-taps/)
**Source:** [Google Mobile Ads Blog](http://googlemobileads.blogspot.com/2012/12/combating-accidental-clicks-in-mobile.html)
URL: http://www.engadget.com/2012/12/14/google-adds-confirmation-click-to-mobile-ads-to-combat-accidenta/
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