[![Autodesk releases newly branded Socialcam 50 with HDR video, color correction](http://www.blogcdn.com/www.engadget.com/media/2013/02/autodesk-socialcam-2-28-13-01.jpg) ](http://www.engadget.com/2013/02/28/Autodesk-socialcam-HDR-video/)
[Autodesk's](http://www.engadget.com/tag/autodesk/) been trying to bring its special effects expertise to bear on various [handheld apps](http://www.engadget.com/2012/07/10/autodesk-scaleform-flash-games/), and now its turning to cameras with its first release of Socialcam (version 5), since it bought the app last July. With the release, it's bringing updated visual effects, 720P resolution, HDR video with one-click mapping, color correction and a new logo to the to the app's estimated 20 million users. You'll be able to grab it _gratis_ for iOS at the App Store today, or on Play for Android at an unspecified date next week. We're not sure if future releases will include the ability to add [creatures](http://www.engadget.com/2013/02/14/autodesk-123d-creatures-lets-you-create-monsters-on-your-ipad/) to your vacation snaps, but we can always dream.
Filed under: [Cellphones](http://www.engadget.com/category/cellphones/), [Tablets](http://www.engadget.com/category/tablets/)
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URL: http://www.engadget.com/2013/02/28/Autodesk-socialcam-HDR-video/
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