[ ](http://www.engadget.com/2013/03/01/polaroid-to-make-socialmatic-camera-a-reality/)
[Instagram](http://www.engadget.com/tag/Instagram/) owes its distinctive identity to [Polaroid's](http://www.engadget.com/tag/Polaroid/) [OneStep](http://www.engadget.com/tag/OneStep/) cameras; it's now time to return the favor. Socialmatic has signed a deal for a production, Polaroid-branded version of its 2012 Socialmatic Camera concept you see above, which translates the mobile app's retro icon to a real-world, instant-print shooter. While technical details are scarce, the agreement will see accessory maker C&A Marketing build and sell the design sometime in the first quarter of 2014. If the finished Polaroid work is anything like the concept, it could be more than a novelty with its interchangeable lens system, 4.3-inch touchscreen, Bluetooth, WiFi and 16GB of storage. We don't know if the camera will ship with Android, but we hope it does -- there would be an appropriately [Xzibit-like](http://www.engadget.com/tag/yodawg/) aspect to running Instagram on top of an Instagram-shaped camera.
Filed under: [Cameras](http://www.engadget.com/category/cameras/)
**[Comments](http://www.engadget.com/2013/03/01/polaroid-to-make-socialmatic-camera-a-reality/#comments)**
**Via:** [DVICE](http://www.dvice.com/2013-3-1/concept-reality-polaroid-will-make-socialmatic-camera)
**Source:** [Socialmatic](http://www.social-matic.com/site/2013/02/20/12/)
URL: http://www.engadget.com/2013/03/01/polaroid-to-make-socialmatic-camera-a-reality/
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