[ ](http://www.engadget.com/2013/02/12/real-racing-3-to-be-free-to-play/)
The _[Real Racing](http://www.engadget.com/tag/RealRacing/)_ series has been a staple of [mobile gaming](http://www.engadget.com/tag/mobilegaming/), at least in some circles. However, EA now sees the game as big enough to matter for the entire brand, full stop -- and it's willing to make _Real Racing 3_ a free-to-play release to snag as wide an audience as possible. When the Firemonkeys-built sequel reaches Android and iOS on February 28th, it will follow the stereotypical [freemium](http://www.engadget.com/tag/freemium/) model, where any purchases are solely to unlock content sooner, including repairs now that there's a damage element. The team suggests that free-only play won't be a grind, however, and a rare I-go-you-go multiplayer racing mode should keep many of us entertained without a cash outlay. It's doubtful that _RR3_ will suddenly take on the stature of a perennial blockbuster like _Madden_, but the switch in business models shows EA treating mobile as more than just a sideshow.
Filed under: [Cellphones](http://www.engadget.com/category/cellphones/), [Gaming](http://www.engadget.com/category/gaming/), [Tablets](http://www.engadget.com/category/tablets/), [Mobile](http://www.engadget.com/category/mobile/)
**[Comments](http://www.engadget.com/2013/02/12/real-racing-3-to-be-free-to-play/#comments)**
**Via:** [Joystiq](http://www.joystiq.com/2013/02/12/real-racing-3-melts-rubber-feb-28-will-be-free-to-play/)
**Source:** [Firemonkeys](http://forums.firemonkeys.com.au/showthread.php?2390-Real-Racing-3-releases-worldwide-Feb-28-for-free-on-iOS-Android-and-Amazon-Appstore)
URL: http://www.engadget.com/2013/02/12/real-racing-3-to-be-free-to-play/
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