The app marketing niche has been mostly about incentivizing downloads, with little thought given to post-install engagement.
URL: http://www.topix.com/com/android/2012/08/as-mobile-app-marketing-gets-pricy-apsalar-looks-past-installs?fromrss=1
Enclosure: http://www.topix.com/bigpic/mini-9ffa4f799e26b4a4e35d3e0d89dedf7e
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