[ ](http://www.engadget.com/2013/01/10/beats-audio-announces-project-daisy-music-service-appoints-new/)
Beats [snapped up music service MOG](http://www.engadget.com/2012/07/03/beats-buyout-of-mog-worth-14-million-splits-company/) back in summer for a tidy sum of $14 million. Since then it's been unclear on what it intended to do with it. Today we learn that Dre and Lovine have appointed former Topspin boss Ian Rogers as CEO, specifically with the task of taking what was MOG, and developing it into a new project that the firm has dubbed "Daisy." In a conference, the team assured that they will use everything Beats has (we assume that's its brand strength and marketing ability) to push Daisy through to what is, to be fair, a very busy market space. Trent Reznor is also involved in the project, acting as a connection between the artist and the consumer. Rogers will reportedly remain involved with Topspin in an executive chairman capacity. Interestingly the firm says it will be focusing on mobile first, with iOS, Android and Windows Phone 8 all getting some love. No details on the business model, though it's been suggested that a $10 per month subscription service could be on the cards. MOG is still staying as MOG for now, but any new branding and product direction will be sure to be outlined soon.
Filed under: [Internet](http://www.engadget.com/category/internet/), [Mobile](http://www.engadget.com/category/mobile/)
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URL: http://www.engadget.com/2013/01/10/beats-audio-announces-project-daisy-music-service-appoints-new/
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