Sunday, January 6, 2013

Can Fotobar Make Polaroid Relevant Again?

The years have not been kind to Polaroid. The company has gone through a couple of bankruptcies, and has tried to reinvent itself with a number of less-than-popular products including: an Android powered "smart camera", and a digital camera that incorporates instant printing. They hope to reverse their fortunes now by partnering with a startup called Fotobar and plan "to open a chain of retail stores where customers can come in and print out their favorite pictures from their mobile phones. The first is scheduled to open in February in Delray Beach, Florida, and the goal is to open 10 locations across the country before the year is out."

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